I started as a freelance web designer, which grew into a multi-service marketing agency. As the business scaled, I ran into the same problem most founders face, everything still depended on me.
That’s what pulled me into systems, automation, and operational design.
Since then, I’ve applied the same thinking across startups, franchises, and service businesses, including as an AI Systems Architect inside a scaling startup.
My focus is simple:
- Remove unnecessary manual work
- Extract decision-making from individuals
- Build systems that allow the business to run without constant founder involvement